1. 2015 Logo Trend:
Each year, Bill Garner, founder of Logolounge, assesses thousands of logos and reports on what are the influences of such designs and how will such trends affect the industry in the future.Garner, however, advises that designers should “be educated by this, stand on the shoulders of others to advance our industry, but please do not consider this report a suggestion of what your next project should look like”. Below are the top 15 visual themes of 2015:
Row 1 (left to right): Dot tip; Contour; Concentrak, Sparkle
Row 2 (left to right): Pick-up Stick, Coloring, Circlebreak
Row 3 (left to right): Trixelate, Photo, Rays, Naive, Coded
Row 4 (left to right): Chroma Coaster, Detail, Shade
[…] is the title of Michael Erard’s essay on his profession as a metaphor designer at the FrameWorks Institute. Within the profession, there are two theories used to define metaphors: as categorisation proposals, stating that metaphors are made between concepts that share qualities of the same category (Sam Glucksberg); and as mapping between concepts, stating that metaphor understanding comes in 2 steps: defining the most obvious shared propeties & then making other comparisons (Defre Gentner). Psychologists have also developed understanding on “how new metaphors change the way people think and talk”. On a more practical level, designer like Michael considers his job as being able to assist understanding. He does not see metaphors as being poetic or beautiful, but as windows and doors to provide another way of looking at reality.
3. Serpentine Pavilions – where are they now?
Commissioned by the Serpentine Gallery since 2000, the Pavilion is a temporary summer structure designed by world-renowned architects such as Zaha Hadid, Toyo Ito, SANAA… As the word ‘temporary’ suggests, these pavilions will be taken down after 3 months and sold off to private collectors for funding. Oliver Wainwright of Guardian has documented the after lives of these famous building in his article titled “Beach cafe, billionaire’s retreat, wedding marquee: second lives of the Serpentine pavilions”.
Figure 2: Zaha’s 2000 pavillion, before and after
“It’s quite a challenge to maintain, because of all the different angles in the roof, as soon as I’ve fixed one bit, then the water ponding shifts to another area.” says Dean Woods, the park’s entertainment co-ordinator where Zaha Hadid’s 2000 pavillion now resides.
Figure 3: Toyo Ito’s 2002 pavillion
Toyo Ito’s triangulated white box was bought by Hong Kong developer Victor Hwang, and was relocated on a beach near Nice, undergoing renovation as a cafe for Le Beauvallon hotel.
Figure 4: Frank Gehry’s 2008 pavilion
Nearby in Aix-en-Provence, one can encounter Frank Gehry’s 2008 pavilion surrounding by vineyards, occasionally used for outdoor concerts and events. The owner is Irish developer Paddy McKillen who also acquired Oscar Niemeyer’s, Alvaro Siza & Souto de Moura’s, Rem Koolhaas’, Olafur Eliasson’s pavilions. This year pavilion by the Spaniard Selgas Cano, has already been bought anonymously. Let’s hope it does not end up in another theme park.
4. Starchitects’ playground down under?
Figure 5: SANAA proposal for Art Gallery of NSW
Figure 6: Zaha Hadid’s tower proposal in Brisbane
Figure 7: Zaha Hadid’s tower proposal in Gold Coast
Within the span of a month, Australia cities have commissioned SANAA and their winning scheme for Art Gallary of NSW $450m. project; announced shortlist for the new Western Australia Museum project including firms Foster and Partners, Jean Nouvel and OMA; and granted permit for Zaha Hadid towers in Toowong, Brisbane. Another tower application of similar design has also been submitted to Goal Coast City Council for approval. While such projects hold promise for architectural landmarks;many are concern about planning controls and the quality of public amenities of the design. Zaha Hadid approved tower already exceed the 15-storey height limit and are under scrutiny for potential privatisation of the riverfront area. Locals have already engage architect Jeremy Ferrier to draw up alternative design. Maybe we are not ready for Zaha. Not yet.
Figure 8: Newstory’s house built in Haiti
Red Cross made headline this week, reportedly build only 6 houses in Haiti post 2010-earthquake out of $6b donation money. According to ProPublica & NPR, the organisation failings in Haiti were due to a number of factors, including over-reliance on employees who could not speak French or Creole, land disputes, Haitian customs, challenge in finding qualified staffs, cholera outbreak…
While such scandal causes doubt for potential donators who wonders whether their money end up with those who need it, another NGO provides a different model. Born in the tech world and funded by the incubator Y Combinator, what Newstory does differently is to make contributions tangible, and keep donators up-to-date on how their money are spent. By doing so, people feel like they actually contribute to the building of the house or purchase of a cow, rather than anonymously just a part of a larger pot of money. Additionally, Newstory cut down in-betweeners so that the process can be more transparent and reliable. As soon as fund for one house is gather, a local construction team will immediately start putting it up. The organisation has already built more than twice as many as Red Cross does and hopes to become a global platform for self-sustaining communities, crowdfunding everything from homes to new schools.
Project of the Week
M Pavilion, Melbourne – Sean Godsell
Considered by many as “the Serpentine Pavilion down under”, M Pavilion is a temporary structure annually constructed during the summer by local and international architect in the Queen Victoria Garden. The inaugural pavilion this year is done by Melbourne-based Sean Godsell Architect. The structure is essentially a 12m by 12m rectangular steel box with operable wall panels and glazed roof. MPavilion is commissioned by the Naomi Milgrom Foundation—a not-for-profit organisation advocating for good public design and architecture. The pavilioin will host a series free events including recitals, presentations, lectures, readings, performances. After its life, the structure will be gifted to the city and relocated to a new places. This year architect will be Amanda Levete, co-founder of Future Systems and founder of Amanda Levete Architects.